Welcome to Austin Online Realty
We are salespeople, but we are really selling something other than a property. What we really sell to the marketplace is our knowledge. Our knowledge is better and more complete than our competitor’s, which enables us to charge a higher fee for our service. Why is one Attorney $500 an hour and another is only $100 an hour? It’s an hour for both. Assuming they can accomplish a similar volume of work, why pay the higher price? The answer is obvious – greater knowledge and skill. Why are we any different?
We also sell our time. Just as a Doctor, Dentist, Attorney, or Accountant sells their time, we also sell our time. Because our fees are in a general range, the real variable to profitability is the amount of time required to earn our fees. If we can accomplish our client’s goal to their satisfaction in less time, we can increase our revenue and net profit.
We are in a service business. The purpose of a service business is to provide service . . . for compensation. We often forget that last part – for compensation. We won’t be in business long-term without the ability to charge enough compensation to cover our business expenses, personal living expenses, recreation expenses, retirement saving expenses, taxes, children’s college funds, and investment savings. We often barely cover some of our costs and come up very short when we discount our fees.
We really “broker” transactions, not sell homes. We represent the interests of another by advocating for their position in the marketplace or a particular transaction.
We also sell our time. Just as a Doctor, Dentist, Attorney, or Accountant sells their time, we also sell our time. Because our fees are in a general range, the real variable to profitability is the amount of time required to earn our fees. If we can accomplish our client’s goal to their satisfaction in less time, we can increase our revenue and net profit.
We are in a service business. The purpose of a service business is to provide service . . . for compensation. We often forget that last part – for compensation. We won’t be in business long-term without the ability to charge enough compensation to cover our business expenses, personal living expenses, recreation expenses, retirement saving expenses, taxes, children’s college funds, and investment savings. We often barely cover some of our costs and come up very short when we discount our fees.
We really “broker” transactions, not sell homes. We represent the interests of another by advocating for their position in the marketplace or a particular transaction.
